When it comes to free blogging platforms, there are really only two legitimate companies to look at – Wordpress and Blogger. While there are some other companies out there (who do have some nice features), if you want your blog to be taken seriously, you really only need to look at Wordpress and Blogger. So, once you’ve decided it’s between the two – which one do you pick? Well, we’re going to save you some time and do the research for you.
First off, the most important thing you need to know off the bat, is Wordpress.com and Wordpress.org are two different things. Wordpress.com is the Wordpress platform, but, it is hosted on the Wordpress servers, and your website URL will feature wordpress.com in it, for example, www.mysitename.wordpress.com. The downfalls to using the Wordpress.com platform is a lack of a true URL, some missing/limited features compared to the Wordpress.org platform, and if you have ANY intentions of making any money, you won’t be able to with Wordpress.com. The plus side however, is, it’s totally free – unlike Wordpress.org where you will have to pay a hosting fee if you don’t have your own server (but it’s very cheap…a couple dollars a month). So, if you’re looking to make any type of money with advertisements or sponsored content/postings, simply use the Wordpress.org platform.
So – okay – with that miniature discussion out of the way, we’re now back on topic between Wordpress and Blogger platforms – and which one is better for you?
Let us start with Blogger, which is owned and operated by powerhouse Google. When it comes to the overall ease of using a blogging platform, Blogger seems to beat Wordpress.com, but only by a slight margin. The learning curve isn’t as steep with Blogger, when compared to Wordpress.com, but much of that is simply because Blogger is missing so many extra features that Wordpress.com and .org have. If you spend the few extra minutes to learn about Wordpress.com or .org’s platform, compared to Blogger, you will be much happier in the long run. And I can say in all honesty, if you start with Blogger, in due time, you will move onto Wordpress.org as you advance in your skills….and will be very happy you did so. In that same breath, Wordpress.com and Blogger match up very well, but Blogger does have an easier approach for a beginner…but as mentioned above, whatever platform you pick, you’ll probably move onto Wordpress.org’s platform.
As far as design is concerned, each platform can be modified with pre-made themes (a theme is the graphical part of your blog), though there really again is no competition with Wordpress.org as there are so many ways to customize your blog, via a theme or your own CSS ability if you are skilled in that way. I have seen some very nice themes however for Blogger as well. Between Wordpress.com and Blogger, I think Blogger wins hand down on design and blogger ability to customize, but neither stack up against Wordpress.org in the least bit.
From a promotion stand point, both versions of Wordpress outduel Blogger, simply because Wordpress (both .com and .org) have a variety of ways that allow for postings to be properly promoted with tags, keywords, etc, unlike Blogger which is lacking on these features. Blogger is owned by Google, which does help with potential SEO (Search Engine Optimization), but, the benefit really isn’t that great. If you’re a good blog, regardless of platform, you’re going to have visitors.
In terms of making money, neither platform is one you want to use, and if you do want to make money then you simply need to skip both Wordpress.com and Blogger, and move directly to Wordpress.org. With Wordpress.org, you are free to do whatever you want in terms of making money, be it via advertisements, paid postings, etc. You are very limited with Blogger and Wordpress.com in this regard.
So, when all is said and done, what’s the end result? If you’re a new blogger, and aren’t that computer savvy right now, Blogger might be better for you. Blogger blogs are very customizable and the entire format is broken down into a much simpler form. They have a very flexible platform, so, if you know how to type, it’s as simple as pushing the “submit” button to write a blog posting. However, the only reason I would recommend Blogger is for the new blogger, trying to get a better understanding of the blogging world.
If in time, you do make the decision to move onto Wordpress.org from Blogger or Wordpress.com, you’ll find the transition very smooth. In the Wordpress.org platform, there will be an option in the Settings tab that will allow you to import your old Wordpress.com or Blogger posts from your blog.
Wordpress.com is a more advanced platform for those with a little more computer and blogging skills, and overall just a better platform to use when compared with Blogger. Michael Sync took the time out to have a standardized checklist in which he runs through the features between Wordpress.com and Blogger blogs, which you can find here. If you’re looking to have your own blog, without worrying about the need to host it, and want a more advanced (and better looking blog) than you’d find on Blogger, than Wordpress.com is the one you’re looking for.
With all of that said though, neither Blogger nor Wordpress.com should even be in the conversation with Wordpress.org, as Wordpress.org is the premier blogging platform in the market right now. It’s 100% customizable, allows the blogger to make money in a variety of ways, has hundreds of thousands of “plugins” (a plugin is a user created piece of code that can be easily added to your site with a single mouse click which results into extra functionallity for your blog) which allow you to pretty much make your blog one of a kind, and simply is the best platform ever introduced into the blogging community. If you’re a serious blogger, you’re using Wordpress.org – and one way another, you’ll eventually be using the Wordpress.org platform if you’re not currently. So, my recommendation is to get yourself a hosting package, and download the FREE Wordpress.org platform, and start playing around with it. In a very short amount of time, you’ll be well schooled simply from trial and error, and will master the art of blogging. If you’re interested in the Wordpress.org platform, here is a link.
