Writing Good Content
A familiar phrase in the blogging community is “content is king”, and it’s very hard to disagree with that. You can have a beautiful looking blog – but what good is it without the right type of content? Without unique content, you’re not going to have traffic, and without traffic, you will find yourself struggling as a blogger. So, how do you start? How do you know what good and unique content is?
Well, first off, through research, it’s been found that readers usually spend around 96 seconds per blog – which is very little. Much like a song, if you don’t like the start of the song, chances are – you wont be listening to the remaining three minutes, and blog readers are no different. I’ve heard from a variety of musical artists and acts that the first 9 seconds of a song is the most important, because it captures the listener…and writing blog posts is no different. It’s very important to capture the reader, but, at the same time, you don’t want to overwhelm them with excessive content. So, because of this, you don’t want to have extremely large articles that readers will simply skip over – but rather, try to keep postings between 100-300 words in general (there are always exceptions to the rule, you don’t want a blog full of 1,000 word posts though). If you do have a topic that deals with an extremely large post, try to break it up, and span that topic out over for a couple of days. For example, post 1/3 of the article one day…another 1/3 of the article the next, and the final third of the article on the third day. That method does a few things for you, as it not only avoids overwhelming the reader, but, makes them come back for more if they’re interested in the topic.
Another key element to keep in mind, are the titles of your blog postings. Try your best to keep the titles on topic, and very straight forward. Yes, I know it’s our nature to come up with creative and fun titles for our blog postings, but we must, remember that search engines are looking at our blog posting titles and attempting to properly categorize them. You want to make sure that your blog post titles are crisp, clean, and easy to understand. While you might understand a “funny” or “ironic” post title, many others might not, and it could easily get skipped over because of a poor title.
As to what you as a blogger can write about, that’s up to you – as there is always a niche ready to be explored and uncovered. You’d be shocked how many people have the same interests as you, but now, it’s your job to find them….bring them to your blog…and make them come back for more. Following these above steps will help not only impress your reader, but, will keep them coming back for more…and hopefully have them stick around longer on your blog than the 96 second average.
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